If you include a journal in your pop by, you can create custom stickers to place on the journal or create and print custom journals on Canva. You can have a "new year" themed pop by or have something that is geared towards cold months. Pop By Ideas For Each Month January Agent Pop By Ideas No matter who you meet, take the time to chat with them and exchange business cards so that you can stay in touch. It could be someone looking to buy or sell a property, someone who knows someone looking to buy or sell a property, or even just a friendly face that you see around town from time to time. You cannot always count on people reaching out to you and you never know who you're going to meet when you drop by local businesses or simply stop by someone's house who is your SOI. If you expand your pop-bys to not only the people in your SOI, you'll quickly expand your network and get a feel for the type of people whoįinally, pop bys present an excellent opportunity for networking. Sure, you can get some idea of what a community is like by doing research online but there is no substitute for actually interacting with people who live there. Showing up in person and taking the time to introduce yourself and your business lets people know that you are serious about what you do and that you are someone they can count on.Īnother reason pop-bys matter is because they give you an opportunity to learn more about your community and the people who live there.
In a world where 93% of home buyers start their journey online, it can be easy to forget the value of face-to-face interactions. One of the main reasons why pop bys are so important is because they help create a sense of trust and credibility with potential clients. Regardless of how frequently you do a pop by, doing so will help you stay current with past clients while also generating new clients. Some agents do a pop by every month whereas other agents only do a pop by for holidays. 6 min read What is a Pop By in Real Estate?Ī real estate pop by is a simple yet very effective marketing technique that is essentially a real estate goodie bag.
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